The Office of the Privacy Commissioner of Canada (the “OPC”) has just released an in-depth investigation report into a wide-ranging PIPEDA complaint by the Canadian Internet Policy and Public Interest Clinic (CIPPIC) about the privacy practices of Facebook. There is extensive domestic and international media coverage on this today including a story just posted by New York based Bloomberg News, which includes commentary by yours truly.
While the OPC’s Facebook investigation should be a “must read” for all Facebook users, it also provides some insightful information for Canadian organizations regulated by PIPEDA. The lessons that can be learned from the investigation can be applied by Canadian businesses regardless of whether their activities are online or offline.
Despite the fact that “[i]t’s clear that privacy issues are top of mind for Facebook…” federal Privacy Commissioner Jennifer Stoddart says that the OPC has found “serious privacy gaps in the way the site operates”. According to Stoddart, in order to comply with Canadian privacy law, Facebook must take greater responsibility for the personal information in its care. An overarching concern of the OPC was that, although Facebook provides information about its privacy practices, it is often confusing or incomplete. For example, the “account settings” page describes how to deactivate accounts, but not how to delete them, which actually removes personal data from Facebook’s servers. The OPC recommends more transparency, to ensure that the social networking site’s nearly 12 million Canadian users have the information they need to make meaningful decisions about how widely they share personal information.
The investigation also raised significant concerns around the sharing of users’ personal information with third-party developers creating Facebook applications such as games and quizzes. (There are more than 950,000 developers in some 180 countries.) Facebook lacks adequate safeguards to effectively restrict these outside developers from accessing profile information, the investigation found. The report recommended a number of changes, including technological measures to ensure that developers can only access the user information actually required to run a specific application, and also to prevent the disclosure of personal information of any of the user’s friends who are not themselves signing up for an application.
The investigation also found that Facebook has a policy of indefinitely keeping the personal information of people who have deactivated their accounts, which is a violation of PIPEDA. The law requires organizations to retain personal information only for as long as is necessary to meet appropriate purposes. Recommendations to Facebook included the adoption of a retention policy whereby personal information in deactivated accounts is deleted after a reasonable length of time.
Click here to read the OPC’s News Release, here for the full investigation report and here to read a helpful backgrounder. If you’d like to read more about Facebook, please click on the Facebook link under this blog’s Tags (below).
I’m pleased to let you know that I’ll be teaming up with three of my colleagues to offer a complimentary Social Media and the Workplace webinar on May 19th from 2:00 – 3:15 PM CST. Here’s some details…
Posted by Brian Bowman 
