But what if some individual witnesses don’t have privacy concerns and actually want their testimony broadcast to the world?

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Is there one set of privacy rules for regular businesses and one for the media? In a past case summary, the Office of the Privacy Commissioner of Canada (the “OPC”) found that a radio station which had broadcast the name and comments of a caller who had phoned the radio station’s news tips line to relay specific details of a robbery was not a violation of the Personal Information Protection and Electronic Documents Act (PIPEDA). Why wasn’t this a violation?

PIPEDA contains provisions aimed at protecting the media’s right to “freedom of expression”, which is a pretty fundamental right worth protecting in a free and democratic society.  Specifically, PIPEDA’s privacy obligations don’t apply to “any organization in respect of personal information that the organization collects, uses or discloses for journalistic, artistic or literary purposes and does not collect, use or disclose for any other purpose”.  When the collection of personal information is solely for journalistic purposes, journalists aren’t required to obtain the consent of individuals about whom the information relates. The result is that if a journalist’s activities are truly “journalistic” then they can proceed with the collection and broadcast of personal information without seeking permission from individuals.  Of course, it’s still a good idea to obtain consent in most circumstances despite the exemption.   

When the media collects, uses or discloses personal information for reasons that are not journalistic, serious issues arise as they would for any regular business. In the finding noted above, the OPC determined that the personal information collected by the radio station was intended soley for journalistic purposes. That’s why the OPC was of the view that there had not been any violation of PIPEDA. Any illusion that the media are not bound by PIPEDA is wrong.  But there are appropriate exemptions in the law that help them to conduct their important work.