Canada’s Privacy Commissioner has just released the final report of her Office’s consultations on the online tracking, profiling and targeting of consumers by marketers and other businesses. “Most people have no idea about the rich trail of data they leave behind when they browse the Internet, use social networking sites, or engage the geo-location functions of their mobile devices,” the Commissioner observed. Organizations that track the online activities of Canadians must be more upfront about their practices, Privacy Commissioner Jennifer Stoddart has concluded… “it comes down to meaningful consent, which entails informed consent”.
The Privacy Commissioner of Canada has called for legislation empowering her to impose substantial fines against major corporations that fail to adequately protect Canadians’ personal information from preventable breaches.
“I am deeply troubled by the large number of major breaches we are seeing, including serious incidents in recent weeks that have affected hundreds of thousands of Canadians,’’ Jennifer Stoddart said in a speech today at the Canada 3.0 forum in Stratford, Ont. “It seems to me that it’s time to begin imposing fines – significant, attention-getting fines – on companies when poor privacy and security practices lead to breaches.” To learn more, read the complete news release.