David Stark of GfK has penned an excellent article about how technology is affecting the marketing research industry. In his article, David highlights broad trends, notably in quantitative research, and the increase in observational research and passive data collection. Among other things, he also discusses cookies, device identification and web scraping. This is a ”must read” for marketing researchers and a valuable read for others. I hope you check it out.
Brian Bowman – On the Cutting Edge
Your source for business information on privacy, access to information and other cutting edge legal issues
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This blog provides practical assistance to Canadian businesses so they can better deal with issues related to privacy, access to information and social media law. I hope you subscribe to this blog via RSS (below) or via e-mail (below) so that you can receive timely updates to new posts. Thanks, BrianAbout Brian Bowman
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DISCLAIMER
This blog is presented for informational purposes only. Content does not constitute legal advice or solicitation and does not create solicitor-client relationship. Views expressed are solely the author's and should not be attributed to any other party, including Pitblado LLP or its clients. The author makes no guarantees regarding the accuracy or adequacy of the information contained herein or linked to via this blog. The author is not able to provide free legal advice. If you are seeking advice on specific matters, please contact Brian Bowman at (204) 956.3520 or bowman@pitblado.com, but please be aware that any unsolicited information sent to the author cannot be considered to be solicitor-client privileged. Comments published on this blog do not reflect the views of Brian Bowman, Pitblado LLP or its clients.
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