David Stark of GfK has penned an excellent article about how technology is affecting the marketing research industry. In his article, David highlights broad trends, notably in quantitative research, and the increase in observational research and passive data collection. Among other things, he also discusses cookies, device identification and web scraping. This is a ”must read” for marketing researchers and a valuable read for others. I hope you check it out.
Privacy and compliance in digital market research
March 24, 2011
Leave a Comment » | 
Device Fingerprinting, Internet, Marketing, Privacy, Social Networking Websites, Technology | Tagged: Internet, Privacy, Social Networking | 
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Posted by Brian Bowman
Is there such a thing as a “good” records retention service provider?
March 17, 2011
Of course, the answer is yes. But who’s the best service provider in Canada?
You see Canada’s private-sector privacy legislation (PIPEDA) requires organizations to retain personal information only “as long as necessary”, regardless of the format in which such information is held. So emails and paper records alike should only be retained as long as necessary.
I know that many organizations across Canada are struggling to develop business-friendly retention schedules that comply with the law. In some cases, these businesses are outsourcing their efforts. Do you work with such a company? Does your company offer these services? If so, I know that readers of this blog would welcome any positive recommendations. Feel free to post a “Comment” below with your thoughts.
Leave a Comment » | PIPEDA, Privacy, Retention | Tagged: Outsourcing, Privacy Compliance | Permalink
Posted by Brian Bowman
Canada’s Privacy Commissioner releases latest Privacy Perspectives e-newsletter
March 16, 2011
Canada’s Privacy Commissioner has just released her latest e-newletter, Privacy Perspectives. Today’s installment includes:
Leave a Comment » | Privacy, Privacy Commissioner of Canada, Youth | Tagged: Privacy Commissioner | Permalink
Posted by Brian Bowman
Separating business and personal on Facebook: Is it possible?
March 15, 2011
Accountingweb has a great article here that deals with an issue that most business professionals on Facebook these days are increasingly facing… “If you have a Facebook account, you’ve probably faced the dilemma of whether to accept a friend request from a business associate. Declining the invitation can cause wrinkles in professional relationships, but accepting the invitation may mean that you may not be able share as freely as you’d like on Facebook.” The article provides a detailed way that you can configure your Facebook friends lists to help in these situations.
If you know of other similar articles that can help business professionals to better manage their social media activities, please share by posting a Comment below. Thanks! And thanks to my colleague, Mark Wallace, for the head’s up about the Accountingweb article.
Leave a Comment » | Facebook, Online Reputation Management, Social Networking Websites | Tagged: Employees, Facebook, Online Reputation Management, Social Networking | Permalink
Posted by Brian Bowman
Fraud Prevention Month to focus on online fraud
March 4, 2011
The Competition Bureau announced earlier this week its participation in Fraud Prevention Month, which this year focuses on the growing problem of online fraud. Fraud Prevention Month is an annual education and awareness campaign held in Canada and around the world. The Competition Bureau’s website provides some great education and prevention information including a new interactive quiz designed to test consumers’ and businesses’ fraud awareness. I’d encourage you to take the quiz!
1 Comment | Competition Law, Data Protection, Identity Theft, Online Shopping, Phishing, Privacy, Security, Theft | Tagged: Customers, Identity Theft, Phishing, Privacy, Safeguarding | Permalink
Posted by Brian Bowman
