David Stark of GfK has penned an excellent article about how technology is affecting the marketing research industry. In his article, David highlights broad trends, notably in quantitative research, and the increase in observational research and passive data collection. Among other things, he also discusses cookies, device identification and web scraping. This is a ”must read” for marketing researchers and a valuable read for others. I hope you check it out.
You see Canada’s private-sector privacy legislation (PIPEDA) requires organizations to retain personal information only “as long as necessary”, regardless of the format in which such information is held. So emails and paper records alike should only be retained as long as necessary.
I know that many organizations across Canada are struggling to develop business-friendly retention schedules that comply with the law. In some cases, these businesses are outsourcing their efforts. Do you work with such a company? Does your company offer these services? If so, I know that readers of this blog would welcome any positive recommendations. Feel free to post a “Comment” below with your thoughts.
Canada’s Privacy Commissioner has just released her latest e-newletter, Privacy Perspectives. Today’s installment includes:
The Competition Bureau announced earlier this week its participation in Fraud Prevention Month, which this year focuses on the growing problem of online fraud. Fraud Prevention Month is an annual education and awareness campaign held in Canada and around the world. The Competition Bureau’s website provides some great education and prevention information including a new interactive quiz designed to test consumers’ and businesses’ fraud awareness. I’d encourage you to take the quiz!