Privacy breach notification: to notify or not to notify?

The CBC National News is reporting in this video news clip that the children’s retail store Please Mum has alerted its online customers about a privacy breach to its online customer database that occurred in early June. Despite the fact that the long-awaited amendments to PIPEDA (which will require organizations to notify affected customers when certain privacy breaches occur) have not yet become law, Please Mum has taken the initiative to alert its customers. 

In the absence of specific legal requirements, the decision to notify customers when privacy breaches occur is not an easy task. Far from it. Factors that businesses should consider include assessing what personal information was compromised, the cause and extent of the privacy breach, the number of affected individuals and the anticipated harm that could result from the privacy breach.

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